German UDS: University of Digital Science

For the newly founded German University of Digital Science, we developed corporate design elements from which the constantly growing corporate communication can develop organically. 

We designed a logo architecture for the different business units of the university cosmos that ensures clear allocation and recognisability.

The logo is stable and can therefore be used on all digital applications as well as in the miniaturisation of social media channels. 

The round visual shapes derived from the logo provide the template for all other design elements. 

The colour palette should emphasise the positioning - something between academic seriousness and the visionary digitality of the university's DNA. Our result is a mix of colours that works well on screens and is also easy to implement in print. The mix of dark and light colours allows for strong headlines, the setting of accents or clear infographics in equal measure. 

The colours are fresh, digital and as new in a university context as the concept of the German UDS. 

For the organically growing media mix of presentations, stationery and business cards, we developed layouts and the use of visual elements in the various channels.

Our services
Brand Strategy, Brand Design, Corporate Branding, production of media templates