From Strategy to Implementation
From the development of the brand strategy, over the corporate design, the development of integrated communication measures up to the sales communication. We have been translating brands into worlds – for over 30 years now. On all channels, for internal and external communication and in full service.
Brand Design
What must the brand look like in order to be recognizable and unmistakable?
- Strategic corporate design
- Logo
- Colour palettes
- Typography
- Layout
- Icons
- Imagery
- Animation
- Media (digital, print, building, fleet, products, trade show, applications, social media, annual reports ...)
- UX/UI design
- Brand architecture
- Brand manuals (digital, print)
- ...
Brand Strategy
What must a brand be like to conquer its market and be unique?
- Strategic corporate identity (positioning, values, tonality, USP, wording)
- Content concept
- Campaigns
- Copywriting/Text
- Brand manual (digital, print)
- Naming
- Web concept
- Social Media Concept
- Employer Branding Concept
- ...
Brand Spaces
How can the brand have an impact in physical space and discuss new topics in a way that can be physically experienced?
- Spatial Branding
- Storytelling
- Scenography
- Exhibiotion
- Showroom
- Trade Show Booth
- Signage
- Interior Design Manual & Playbook
- ...
Digital Branding
How can digital touchpoints be used to bring a brand to life on any device?
- Websites
- Animation
- Applications
- UX & UI Design
- Social Media Design
- Digital media (publications, annual reports, newsletters, ...)
- ...
Video & Motion Graphics
How can rich media strengthen a brand and its content?
- Logo animation
- Animated explanatory films
- Motion Design
- Corporate videos
- Animated icons
- Title animation
- Intro Outro
- Social media videos
- Gifs
- E-mail footer
- ...
Architecture & Design
How do I implement my brand messages tangible and three dimensional in the built environment?
- Corporate Architecture
- Interior Design
- Retail & Hospitality Design
- Furniture & Product Design
- Exhibit Developement
- Wayfinding System
- Interior Branding
- Architectural Services (according to HOAI)
- ...
Content Creation & Storytelling
What and how does the brand need to tell in order to be comprehensible and relevant?
- Content concep
- Topic ideation
- Copywriting / text
- Research
- Content creation
- Story Strategy
- Media concept
- ...
01Introduce
task
briefing
rebriefing
quote
commission02Inquire
research
analysis
interview
workshop
tender procedures
costs03Inspire
idea
sketch
preliminary draft
mood board
concept
strategy04Invent
draft
visualization
engineering
prototype
execution planning05Implement
realization
final drawing
prepress
printing
implementation
programming
testing
construction management06Inspect
style guide
manual
feedback
review
evaluation
monitoring
approval
supervision