The Military Support Center is a story of cooperation
PLEXGROUP has been designing and realising the exhibition stands at ILA Berlin for the BDLI and the Bundeswehr since 2010.
With changing thematic focuses, the Military Support Center (MSC) is always about presenting concepts, developments and news of the cooperation between industry and the armed forces and making them tangible across all media.
Communicative architecture
PLEXGROUP understands the exhibition stand as a unit that communicates the central idea from the long-distance effect to the layout down to the smallest detail. With a view to the floor plan layout, we design the visitor guidance and implement it through structural elements. In doing so, we take into account the needs for stand use as well as supporting the desired tonality.
The centrepieces of each stand are the exhibits, especially the aircraft such as fighter jets and helicopters. The stand architecture ensures that the exhibits are highlighted and fit into the unity of the stand.
Connecting digital media and events
Knowledge and storytelling are an integral part of the MSC. Via digital experience terminals such as multi-touch applications, screens and microsites, we integrate in-depth additional information. Suitable for the target group and exciting to explore, the exhibits in combination with the digital terminals invite the audience to watch and participate - not only the audience, but also former German Chancellor Angela Merkel and Chancellor Olaf Scholz!
Talks and presentations will be integrated into the stand via the central FORUM AIR.The stage offers space to implement different event formats.
