Leading Air Technology into the Next Era - the trade fair stand as the star of the show
For Chillventa 2024, we were able to design an extraordinary trade fair stand for our client ebm-papst that not only inspires, but also arouses curiosity and invites visitors to discover. On over 400 m², spread over two floors, the company presented itself with an impressive mix of media and a future-oriented product portfolio. The exhibition stand fully lived up to the visionary claim of ebm-papst as a technology leader for air conditioning solutions. - with numerous highlights that made the experience unforgettable.
Digital content at the heart of the storytelling
A central aspect of our concept was the linking of digital elements with the exhibition space. By using a large LED wall, a fascinating hologram fan and interactive LED elements on the exhibits, the stand really came to life. The perfect staging of image, light and movement captivated the visitors and invited them to immerse themselves more deeply in the world of ebm-papst.
Corporate design meets interior design
When designing the trade fair stand, we transferred the existing corporate design into the space and developed it further. Clear lines in the furnishings, harmonious color schemes and flexible surfaces picked up on the brand identity and took it in an innovative, future-oriented direction. The trade fair stand thus became a physical extension of the ebm-papst brand world.
Three themed islands and a “TransformationTunnel”
To provide visitors with a clear structure and orientation, we divided the trade fair stand into three themed islands that presented different product areas. This structure enabled a well-thought-out customer journey that not only helped visitors, but also served as a guide for sales staff in their discussions.
The “Transformation Tunnel” not only offered visitors a passageway, but also a new way of experiencing content. The harmonious combination of natural materials and digital information created an environment that highlighted the company's sustainable approach while leaving a lasting impression.
With this trade fair stand, we not only designed a room, but also created a world of experience that combines technology and emotion in a special way.
